ellipses
ellipses
ellipses
ellipses
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
WEB DESIGN
WEB DESIGN
WEB DESIGN
WEB DESIGN
WEB DESIGN
DATE
2025
DATE
2025
DATE
2025
DATE
2025
TOOLS
Illustrator, Procreate, Framer
TOOLS
Illustrator, Procreate, Framer
TOOLS
Illustrator, Procreate, Framer
TOOLS
Illustrator, Procreate, Framer
PROJECT OVERVIEW
I was tasked with creating a complete brand identity for a new content marketing agency called Ellipses. The agency’s witty voice was already set in writing. My job was to translate that personality into a full visual system that embodied their core value: that great content is the product of expert writing and expert design.
PROJECT OVERVIEW
I was tasked with creating a complete brand identity for a new content marketing agency called Ellipses. The agency’s witty voice was already set in writing. My job was to translate that personality into a full visual system that embodied their core value: that great content is the product of expert writing and expert design.
PROJECT OVERVIEW
I was tasked with creating a complete brand identity for a new content marketing agency called Ellipses. The agency’s witty voice was already set in writing. My job was to translate that personality into a full visual system that embodied their core value: that great content is the product of expert writing and expert design.
PROJECT OVERVIEW
I was tasked with creating a complete brand identity for a new content marketing agency called Ellipses. The agency’s witty voice was already set in writing. My job was to translate that personality into a full visual system that embodied their core value: that great content is the product of expert writing and expert design.
PROJECT OVERVIEW
I was tasked with creating a complete brand identity for a new content marketing agency called Ellipses. The agency’s witty voice was already set in writing. My job was to translate that personality into a full visual system that embodied their core value: that great content is the product of expert writing and expert design.
Great content
in more ways
than one...
Great content
in more ways
than one...
Great content
in more ways
than one...
Great content
in more ways
than one...
Great content
in more ways
than one...
THE LOGO
The name itself gave me the big idea. The three dots in an ellipsis represented the company’s three founders. This inspired a “the best things come in threes” concept that became the foundation for the entire brand look.
THE LOGO
The name itself gave me the big idea. The three dots in an ellipsis represented the company’s three founders. This inspired a “the best things come in threes” concept that became the foundation for the entire brand look.
THE LOGO
The name itself gave me the big idea. The three dots in an ellipsis represented the company’s three founders. This inspired a “the best things come in threes” concept that became the foundation for the entire brand look.
THE LOGO
The name itself gave me the big idea. The three dots in an ellipsis represented the company’s three founders. This inspired a “the best things come in threes” concept that became the foundation for the entire brand look.
THE LOGO
The name itself gave me the big idea. The three dots in an ellipsis represented the company’s three founders. This inspired a “the best things come in threes” concept that became the foundation for the entire brand look.
THE LOGO
The logo was the first objective. With three dots and an all-lowercase wordmark, I gave it a solid, heavy drop shadow to make it punchy and high-contrast. This drop shadow element would become a recurring motif appearing across all other brand assets to create consistency.
THE LOGO
The logo was the first objective. With three dots and an all-lowercase wordmark, I gave it a solid, heavy drop shadow to make it punchy and high-contrast. This drop shadow element would become a recurring motif appearing across all other brand assets to create consistency.
THE LOGO
The logo was the first objective. With three dots and an all-lowercase wordmark, I gave it a solid, heavy drop shadow to make it punchy and high-contrast. This drop shadow element would become a recurring motif appearing across all other brand assets to create consistency.
THE LOGO
The logo was the first objective. With three dots and an all-lowercase wordmark, I gave it a solid, heavy drop shadow to make it punchy and high-contrast. This drop shadow element would become a recurring motif appearing across all other brand assets to create consistency.
THE LOGO
The logo was the first objective. With three dots and an all-lowercase wordmark, I gave it a solid, heavy drop shadow to make it punchy and high-contrast. This drop shadow element would become a recurring motif appearing across all other brand assets to create consistency.
TYPOGRAPHY
When it came to typography, I paired the quirky Bricolage Grotesque for headlines with the clean Inter for body text. I used this combination to give the brand a bit of personality while still ensuring easy reading. A third expressive font, Texturina, was used for special emphasis.
TYPOGRAPHY
When it came to typography, I paired the quirky Bricolage Grotesque for headlines with the clean Inter for body text. I used this combination to give the brand a bit of personality while still ensuring easy reading. A third expressive font, Texturina, was used for special emphasis.
TYPOGRAPHY
When it came to typography, I paired the quirky Bricolage Grotesque for headlines with the clean Inter for body text. I used this combination to give the brand a bit of personality while still ensuring easy reading. A third expressive font, Texturina, was used for special emphasis.
TYPOGRAPHY
When it came to typography, I paired the quirky Bricolage Grotesque for headlines with the clean Inter for body text. I used this combination to give the brand a bit of personality while still ensuring easy reading. A third expressive font, Texturina, was used for special emphasis.
TYPOGRAPHY
When it came to typography, I paired the quirky Bricolage Grotesque for headlines with the clean Inter for body text. I used this combination to give the brand a bit of personality while still ensuring easy reading. A third expressive font, Texturina, was used for special emphasis.
COLOR & ILLUSTRATION
For the overall look, I developed a vibrant color palette (with three primary colors, of course) and a set of custom spot illustrations. The style uses thick outlines and energetic gradients. Plus, the consistent drop shadow on all illustrations makes the whole system feel cohesive, like a set of collectible stickers.
COLOR & ILLUSTRATION
For the overall look, I developed a vibrant color palette (with three primary colors, of course) and a set of custom spot illustrations. The style uses thick outlines and energetic gradients. Plus, the consistent drop shadow on all illustrations makes the whole system feel cohesive, like a set of collectible stickers.
COLOR & ILLUSTRATION
For the overall look, I developed a vibrant color palette (with three primary colors, of course) and a set of custom spot illustrations. The style uses thick outlines and energetic gradients. Plus, the consistent drop shadow on all illustrations makes the whole system feel cohesive, like a set of collectible stickers.
COLOR & ILLUSTRATION
For the overall look, I developed a vibrant color palette (with three primary colors, of course) and a set of custom spot illustrations. The style uses thick outlines and energetic gradients. Plus, the consistent drop shadow on all illustrations makes the whole system feel cohesive, like a set of collectible stickers.
COLOR & ILLUSTRATION
For the overall look, I developed a vibrant color palette (with three primary colors, of course) and a set of custom spot illustrations. The style uses thick outlines and energetic gradients. Plus, the consistent drop shadow on all illustrations makes the whole system feel cohesive, like a set of collectible stickers.
IMPACT & TAKEAWAYS
All in all, I was able to give a new agency its foundational marketing asset and a website ready to attract clients. Its strong brand voice was the perfect launchpad for me to create its vibrant, high-energy, and full-of-personality brand, which the three founders loved.
IMPACT & TAKEAWAYS
All in all, I was able to give a new agency its foundational marketing asset and a website ready to attract clients. Its strong brand voice was the perfect launchpad for me to create its vibrant, high-energy, and full-of-personality brand, which the three founders loved.
IMPACT & TAKEAWAYS
All in all, I was able to give a new agency its foundational marketing asset and a website ready to attract clients. Its strong brand voice was the perfect launchpad for me to create its vibrant, high-energy, and full-of-personality brand, which the three founders loved.
IMPACT & TAKEAWAYS
All in all, I was able to give a new agency its foundational marketing asset and a website ready to attract clients. Its strong brand voice was the perfect launchpad for me to create its vibrant, high-energy, and full-of-personality brand, which the three founders loved.
IMPACT & TAKEAWAYS
All in all, I was able to give a new agency its foundational marketing asset and a website ready to attract clients. Its strong brand voice was the perfect launchpad for me to create its vibrant, high-energy, and full-of-personality brand, which the three founders loved.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.