The Secret Sauce
The Secret Sauce
The Secret Sauce
The Secret Sauce
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LETTERING
LETTERING
LETTERING
LETTERING
LETTERING
DATE
2024
DATE
2024
DATE
2024
DATE
2024
TOOLS
Illustrator, Photoshop, Procreate
TOOLS
Illustrator, Photoshop, Procreate
TOOLS
Illustrator, Photoshop, Procreate
TOOLS
Illustrator, Photoshop, Procreate
PROJECT OVERVIEW
My project was to build the brand for "The Secret Sauce," The Restaurant HQ's new podcast. All I had was the name and its audience of restaurant owners. From there, the creative direction was entirely mine. With a concept that felt very personal and warm, I wanted the design to feel equally handmade.
PROJECT OVERVIEW
My project was to build the brand for "The Secret Sauce," The Restaurant HQ's new podcast. All I had was the name and its audience of restaurant owners. From there, the creative direction was entirely mine. With a concept that felt very personal and warm, I wanted the design to feel equally handmade.
PROJECT OVERVIEW
My project was to build the brand for "The Secret Sauce," The Restaurant HQ's new podcast. All I had was the name and its audience of restaurant owners. From there, the creative direction was entirely mine. With a concept that felt very personal and warm, I wanted the design to feel equally handmade.
PROJECT OVERVIEW
My project was to build the brand for "The Secret Sauce," The Restaurant HQ's new podcast. All I had was the name and its audience of restaurant owners. From there, the creative direction was entirely mine. With a concept that felt very personal and warm, I wanted the design to feel equally handmade.
PROJECT OVERVIEW
My project was to build the brand for "The Secret Sauce," The Restaurant HQ's new podcast. All I had was the name and its audience of restaurant owners. From there, the creative direction was entirely mine. With a concept that felt very personal and warm, I wanted the design to feel equally handmade.
LOGOMARK
The custom, hand-lettered logo was the perfect ingredient. It has that organic feel a standard font just can't replicate. It also has the candor needed for a show about an inside look into the restaurant world.
LOGOMARK
The custom, hand-lettered logo was the perfect ingredient. It has that organic feel a standard font just can't replicate. It also has the candor needed for a show about an inside look into the restaurant world.
LOGOMARK
The custom, hand-lettered logo was the perfect ingredient. It has that organic feel a standard font just can't replicate. It also has the candor needed for a show about an inside look into the restaurant world.
LOGOMARK
The custom, hand-lettered logo was the perfect ingredient. It has that organic feel a standard font just can't replicate. It also has the candor needed for a show about an inside look into the restaurant world.
LOGOMARK
The custom, hand-lettered logo was the perfect ingredient. It has that organic feel a standard font just can't replicate. It also has the candor needed for a show about an inside look into the restaurant world.
LOGO DRAFTS
The key insight was that a podcast named "The Secret Sauce" couldn't feel corporate or generic. It needed to feel personal and handcrafted, just like a chef's signature dish. This realization solidified my focus on the two hand-lettered concepts, as they best captured that essential, authentic vibe.
LOGO DRAFTS
The key insight was that a podcast named "The Secret Sauce" couldn't feel corporate or generic. It needed to feel personal and handcrafted, just like a chef's signature dish. This realization solidified my focus on the two hand-lettered concepts, as they best captured that essential, authentic vibe.
LOGO DRAFTS
The key insight was that a podcast named "The Secret Sauce" couldn't feel corporate or generic. It needed to feel personal and handcrafted, just like a chef's signature dish. This realization solidified my focus on the two hand-lettered concepts, as they best captured that essential, authentic vibe.
LOGO DRAFTS
The key insight was that a podcast named "The Secret Sauce" couldn't feel corporate or generic. It needed to feel personal and handcrafted, just like a chef's signature dish. This realization solidified my focus on the two hand-lettered concepts, as they best captured that essential, authentic vibe.
LOGO DRAFTS
The key insight was that a podcast named "The Secret Sauce" couldn't feel corporate or generic. It needed to feel personal and handcrafted, just like a chef's signature dish. This realization solidified my focus on the two hand-lettered concepts, as they best captured that essential, authentic vibe.
BRAND IN ACTION
With its fiery, food-inspired color palette and animated, custom typeface, the final brand feels energetic and full of personality. I created a slew of assets, from Spotify covers and posters of the brand’s slogan, to on-brand iconography and various logo lockups.
BRAND IN ACTION
With its fiery, food-inspired color palette and animated, custom typeface, the final brand feels energetic and full of personality. I created a slew of assets, from Spotify covers and posters of the brand’s slogan, to on-brand iconography and various logo lockups.
BRAND IN ACTION
With its fiery, food-inspired color palette and animated, custom typeface, the final brand feels energetic and full of personality. I created a slew of assets, from Spotify covers and posters of the brand’s slogan, to on-brand iconography and various logo lockups.
BRAND IN ACTION
With its fiery, food-inspired color palette and animated, custom typeface, the final brand feels energetic and full of personality. I created a slew of assets, from Spotify covers and posters of the brand’s slogan, to on-brand iconography and various logo lockups.
BRAND IN ACTION
With its fiery, food-inspired color palette and animated, custom typeface, the final brand feels energetic and full of personality. I created a slew of assets, from Spotify covers and posters of the brand’s slogan, to on-brand iconography and various logo lockups.
IMPACT & TAKEAWAYS
My brand for "The Secret Sauce" equipped the team with a polished, appetizing visual system that helped it launch successfully across all major podcast platforms. It also reminded me to trust the concepts that speak to me most. In creating art, oftentimes your first ideas are your most inspired ones. By developing only the strongest concept, I created a much better brand in record time for “The Secret Sauce.”
IMPACT & TAKEAWAYS
My brand for "The Secret Sauce" equipped the team with a polished, appetizing visual system that helped it launch successfully across all major podcast platforms. It also reminded me to trust the concepts that speak to me most. In creating art, oftentimes your first ideas are your most inspired ones. By developing only the strongest concept, I created a much better brand in record time for “The Secret Sauce.”
IMPACT & TAKEAWAYS
My brand for "The Secret Sauce" equipped the team with a polished, appetizing visual system that helped it launch successfully across all major podcast platforms. It also reminded me to trust the concepts that speak to me most. In creating art, oftentimes your first ideas are your most inspired ones. By developing only the strongest concept, I created a much better brand in record time for “The Secret Sauce.”
IMPACT & TAKEAWAYS
My brand for "The Secret Sauce" equipped the team with a polished, appetizing visual system that helped it launch successfully across all major podcast platforms. It also reminded me to trust the concepts that speak to me most. In creating art, oftentimes your first ideas are your most inspired ones. By developing only the strongest concept, I created a much better brand in record time for “The Secret Sauce.”
IMPACT & TAKEAWAYS
My brand for "The Secret Sauce" equipped the team with a polished, appetizing visual system that helped it launch successfully across all major podcast platforms. It also reminded me to trust the concepts that speak to me most. In creating art, oftentimes your first ideas are your most inspired ones. By developing only the strongest concept, I created a much better brand in record time for “The Secret Sauce.”
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.