eSecurity Planet
eSecurity Planet
eSecurity Planet
eSecurity Planet
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
DATE
2024
DATE
2024
DATE
2024
DATE
2024
TOOLS
Illustrator, Indesign
TOOLS
Illustrator, Indesign
TOOLS
Illustrator, Indesign
TOOLS
Illustrator, Indesign
PROJECT OVERVIEW
The big question for eSecurity Planet, a leading cybersecurity news site, was how to modernize its brand without losing its recognizable shield. Coming to me for a complete visual refresh, its new system had to be clean, accessible, and ready for any digital platform.
PROJECT OVERVIEW
The big question for eSecurity Planet, a leading cybersecurity news site, was how to modernize its brand without losing its recognizable shield. Coming to me for a complete visual refresh, its new system had to be clean, accessible, and ready for any digital platform.
PROJECT OVERVIEW
The big question for eSecurity Planet, a leading cybersecurity news site, was how to modernize its brand without losing its recognizable shield. Coming to me for a complete visual refresh, its new system had to be clean, accessible, and ready for any digital platform.
PROJECT OVERVIEW
The big question for eSecurity Planet, a leading cybersecurity news site, was how to modernize its brand without losing its recognizable shield. Coming to me for a complete visual refresh, its new system had to be clean, accessible, and ready for any digital platform.
PROJECT OVERVIEW
The big question for eSecurity Planet, a leading cybersecurity news site, was how to modernize its brand without losing its recognizable shield. Coming to me for a complete visual refresh, its new system had to be clean, accessible, and ready for any digital platform.
PROCESS & INSIGHTS
So I started with a deep dive into today's tech aesthetics. I looked at color trends and how other brands used shield motifs. This helped me map out a plan: first color, then logo, then a system to hold it all together.
PROCESS & INSIGHTS
So I started with a deep dive into today's tech aesthetics. I looked at color trends and how other brands used shield motifs. This helped me map out a plan: first color, then logo, then a system to hold it all together.
PROCESS & INSIGHTS
So I started with a deep dive into today's tech aesthetics. I looked at color trends and how other brands used shield motifs. This helped me map out a plan: first color, then logo, then a system to hold it all together.
PROCESS & INSIGHTS
So I started with a deep dive into today's tech aesthetics. I looked at color trends and how other brands used shield motifs. This helped me map out a plan: first color, then logo, then a system to hold it all together.
PROCESS & INSIGHTS
So I started with a deep dive into today's tech aesthetics. I looked at color trends and how other brands used shield motifs. This helped me map out a plan: first color, then logo, then a system to hold it all together.
01
01
01
Color & Accessibility
Color & Accessibility
Color & Accessibility
Color & Accessibility
Color & Accessibility
When it came to the palette, accessibility was the main thought. I chose a brilliant blue that provided high contrast with white text. Then I added a spark of energetic green to draw attention where it was needed. I even named each color with alliterations that were on theme.
When it came to the palette, accessibility was the main thought. I chose a brilliant blue that provided high contrast with white text. Then I added a spark of energetic green to draw attention where it was needed. I even named each color with alliterations that were on theme.
When it came to the palette, accessibility was the main thought. I chose a brilliant blue that provided high contrast with white text. Then I added a spark of energetic green to draw attention where it was needed. I even named each color with alliterations that were on theme.
When it came to the palette, accessibility was the main thought. I chose a brilliant blue that provided high contrast with white text. Then I added a spark of energetic green to draw attention where it was needed. I even named each color with alliterations that were on theme.
02
02
Logo Modernization
Logo Modernization
Logo Modernization
Logo Modernization
Thinking about the logo, it was clear the shield had to stay. My solution was to rebuild it from scratch. I used simple geometric shapes to give it a modern feel that was scalable and still suggested digital security.
Instead of abandoning the shield, I reimagined it. I explored geometric and minimalist takes to create a mark that felt current and symbolized digital security in a clean, scalable way.
Instead of abandoning the shield, I reimagined it. I explored geometric and minimalist takes to create a mark that felt current and symbolized digital security in a clean, scalable way.
02
Logo Modernization
Instead of abandoning the shield, I reimagined it. I explored geometric and minimalist takes to create a mark that felt current and symbolized digital security in a clean, scalable way.
03
03
System Building
System Building
System Building
System Building
This led to the project's most important insight. A new logo and colors are just decorations without a clear guide on how to use them. The real need was for a design system that would last.
This led to the project's most important insight. A new logo and colors are just decorations without a clear guide on how to use them. The real need was for a design system that would last.
This led to the project's most important insight. A new logo and colors are just decorations without a clear guide on how to use them. The real need was for a design system that would last.
03
System Building
This led to the project's most important insight. A new logo and colors are just decorations without a clear guide on how to use them. The real need was for a design system that would last.
BRAND IN ACTION
The final delivery was therefore much more than a logo. It was a complete identity system with a brand guide that future-proofed their brand, giving them the tools to create cohesive assets for years to come.
BRAND IN ACTION
The final delivery was therefore much more than a logo. It was a complete identity system with a brand guide that future-proofed their brand, giving them the tools to create cohesive assets for years to come.
BRAND IN ACTION
The final delivery was therefore much more than a logo. It was a complete identity system with a brand guide that future-proofed their brand, giving them the tools to create cohesive assets for years to come.
BRAND IN ACTION
The final delivery was therefore much more than a logo. It was a complete identity system with a brand guide that future-proofed their brand, giving them the tools to create cohesive assets for years to come.
BRAND IN ACTION
The final delivery was therefore much more than a logo. It was a complete identity system with a brand guide that future-proofed their brand, giving them the tools to create cohesive assets for years to come.
IMPACT & TAKEAWAYS
This project taught me that a brand refresh is most successful when it's holistic. A new logo is the spark, but the underlying system for how it’s used is what truly brings a brand to life and ensures its longevity.
IMPACT & TAKEAWAYS
This project taught me that a brand refresh is most successful when it's holistic. A new logo is the spark, but the underlying system for how it’s used is what truly brings a brand to life and ensures its longevity.
IMPACT & TAKEAWAYS
This project taught me that a brand refresh is most successful when it's holistic. A new logo is the spark, but the underlying system for how it’s used is what truly brings a brand to life and ensures its longevity.
IMPACT & TAKEAWAYS
This project taught me that a brand refresh is most successful when it's holistic. A new logo is the spark, but the underlying system for how it’s used is what truly brings a brand to life and ensures its longevity.
IMPACT & TAKEAWAYS
This project taught me that a brand refresh is most successful when it's holistic. A new logo is the spark, but the underlying system for how it’s used is what truly brings a brand to life and ensures its longevity.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.