HR for Humans
HR for Humans
HR for Humans
HR for Humans
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
LETTERING
LETTERING
LETTERING
LETTERING
LETTERING
DATE
2024
DATE
2024
DATE
2024
DATE
2024
TOOLS
Illustrator, Procreate
TOOLS
Illustrator, Procreate
TOOLS
Illustrator, Procreate
TOOLS
Illustrator, Procreate
PROJECT OVERVIEW
The project began with a request from TechnologyAdvice's email marketing team. They wanted a memorable brand for "The Buzzkill," a newsletter that delivered hard HR truths. The project's true challenge, however, appeared mid-project when the name was scrapped.
PROJECT OVERVIEW
The project began with a request from TechnologyAdvice's email marketing team. They wanted a memorable brand for "The Buzzkill," a newsletter that delivered hard HR truths. The project's true challenge, however, appeared mid-project when the name was scrapped.
PROJECT OVERVIEW
The project began with a request from TechnologyAdvice's email marketing team. They wanted a memorable brand for "The Buzzkill," a newsletter that delivered hard HR truths. The project's true challenge, however, appeared mid-project when the name was scrapped.
PROJECT OVERVIEW
The project began with a request from TechnologyAdvice's email marketing team. They wanted a memorable brand for "The Buzzkill," a newsletter that delivered hard HR truths. The project's true challenge, however, appeared mid-project when the name was scrapped.
PROJECT OVERVIEW
The project began with a request from TechnologyAdvice's email marketing team. They wanted a memorable brand for "The Buzzkill," a newsletter that delivered hard HR truths. The project's true challenge, however, appeared mid-project when the name was scrapped.
THE BUZZKILL
My first designs embraced the "Buzzkill" idea. I drew a bee mascot in a classic rubber hose style, looking sharp in a little tie and glasses. With its custom logotype and high-contrast colors, the identity had the perfect amount of sass and sting.
THE BUZZKILL
My first designs embraced the "Buzzkill" idea. I drew a bee mascot in a classic rubber hose style, looking sharp in a little tie and glasses. With its custom logotype and high-contrast colors, the identity had the perfect amount of sass and sting.
THE BUZZKILL
My first designs embraced the "Buzzkill" idea. I drew a bee mascot in a classic rubber hose style, looking sharp in a little tie and glasses. With its custom logotype and high-contrast colors, the identity had the perfect amount of sass and sting.
THE BUZZKILL
My first approach was to fully embrace the edgy brief. I designed a sassy bee mascot in a vintage rubber hose animation style, complete with a tiny tie and glasses. Paired with a custom hand-lettered logotype and a striking color palette, the identity perfectly captured the "Buzzkill" vibe.
THE BUZZKILL
My first approach was to fully embrace the edgy brief. I designed a sassy bee mascot in a vintage rubber hose animation style, complete with a tiny tie and glasses. Paired with a custom hand-lettered logotype and a striking color palette, the identity perfectly captured the "Buzzkill" vibe.
THE BUZZKILL
My first approach was to fully embrace the edgy brief. I designed a sassy bee mascot in a vintage rubber hose animation style, complete with a tiny tie and glasses. Paired with a custom hand-lettered logotype and a striking color palette, the identity perfectly captured the "Buzzkill" vibe.
HR FOR HUMANS
Just as the team was getting excited about the bee, the project took a sharp turn. The name "Buzzkill" was voted out for its negative connotations. In its place was "HR for Humans," a name that needed the exact opposite tone. It was the ultimate design challenge: how do you start over from zero?
HR FOR HUMANS
Just as the team was getting excited about the bee, the project took a sharp turn. The name "Buzzkill" was voted out for its negative connotations. In its place was "HR for Humans," a name that needed the exact opposite tone. It was the ultimate design challenge: how do you start over from zero?
HR FOR HUMANS
Just as the team was getting excited about the bee, the project took a sharp turn. The name "Buzzkill" was voted out for its negative connotations. In its place was "HR for Humans," a name that needed the exact opposite tone. It was the ultimate design challenge: how do you start over from zero?
HR FOR HUMANS
Just as the team was getting excited about the bee, the project took a sharp turn. The name "Buzzkill" was voted out for its negative connotations. In its place was "HR for Humans," a name that needed the exact opposite tone. It was the ultimate design challenge: how do you start over from zero?
HR FOR HUMANS
Just as the team was getting excited about the bee, the project took a sharp turn. The name "Buzzkill" was voted out for its negative connotations. In its place was "HR for Humans," a name that needed the exact opposite tone. It was the ultimate design challenge: how do you start over from zero?
MEET CYBORK
My answer was Cybork! He’s a charming robot dog in a necktie and the new mascot for the newsletter. With his handdrawn, cartoon features, who could resist opening an email from that friendly face? (Also, I based him off my IRL dog, Bjork).
MEET CYBORK
My answer was Cybork! He’s a charming robot dog in a necktie and the new mascot for the newsletter. With his handdrawn, cartoon features, who could resist opening an email from that friendly face? (Also, I based him off my IRL dog, Bjork).
MEET CYBORK
My answer was Cybork! He’s a charming robot dog in a necktie and the new mascot for the newsletter. With his handdrawn, cartoon features, who could resist opening an email from that friendly face? (Also, I based him off my IRL dog, Bjork).
MEET CYBORK
My answer was Cybork! He’s a charming robot dog in a necktie and the new mascot for the newsletter. With his handdrawn, cartoon features, who could resist opening an email from that friendly face? (Also, I based him off my IRL dog, Bjork).
MEET CYBORK
My answer was Cybork! He’s a charming robot dog in a necktie and the new mascot for the newsletter. With his handdrawn, cartoon features, who could resist opening an email from that friendly face? (Also, I based him off my IRL dog, Bjork).
IMPACT & TAKEAWAYS
The new branding with Cybork connected with everyone. It gave the newsletter a relatable character in a way the edgier bee never could. This whole experience showed me the value of being adaptable. Sometimes the tightest constraints push you toward the best solution.
IMPACT & TAKEAWAYS
The new branding with Cybork connected with everyone. It gave the newsletter a relatable character in a way the edgier bee never could. This whole experience showed me the value of being adaptable. Sometimes the tightest constraints push you toward the best solution.
IMPACT & TAKEAWAYS
The new branding with Cybork connected with everyone. It gave the newsletter a relatable character in a way the edgier bee never could. This whole experience showed me the value of being adaptable. Sometimes the tightest constraints push you toward the best solution.
IMPACT & TAKEAWAYS
The new branding with Cybork connected with everyone. It gave the newsletter a relatable character in a way the edgier bee never could. This whole experience showed me the value of being adaptable. Sometimes the tightest constraints push you toward the best solution.
IMPACT & TAKEAWAYS
The new branding with Cybork connected with everyone. It gave the newsletter a relatable character in a way the edgier bee never could. This whole experience showed me the value of being adaptable. Sometimes the tightest constraints push you toward the best solution.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.
Don't be shy. Come say hi.